VeggieVerse
Town regeneration through food growing and gardening
Industry
Community &
sustainability
Project duration
8 weeks
Project type
School project
The Futurestate
It's 2028, Loughborough has been regenerated into the capital of cool with a vibrant & organic townscape.
WHAT'S FUTURESTATE?
The team applied a futurestate mindset - we first scoped the problem space by observing signals in daily life such as personal experience, social phenomenon or habits.
Then, along with a targeted timeframe and quantifiable outcomes we make it sounds as attractive and as WOW as it could, before we come up with any solutions.
This design method was highly iterative where lot of design framework and system thinking were flexibly applied. User research went through the whole concept development process instead of only during the discovery stage.
Wide range of stakeholders were actively involved in the prototyping session to perfect the service details.
01
Revitalise your town, transform your lifestyle
We are upscaling unused space with new forms of urban farming.
02
Nexus of green living
We connect users of different background and experience, and we link up organisations from various sectors.
03
Where food nourishes your body and soul
Food exchange
Trade fresh crops at our virtual farm - and this time you can eat them in real life.
Farm-to-table pop-up restaurant
Harvest your veggie, cooked by hidden master chefs, sample them with your friends - all in one stop
PILLARS OF VeggieVerse
IDEATION PROCESS
PROTOTYPING
Prototype as questions
Since the initial design concept was built on the assumption that users are happy to share their crops and knowledge, there are 3 main questions that the team would like to find out by prototyping, which includes
01
Are users willing to share crops and knowledge?
02
Will people who use or want an allotment find our service as an attractive alternative?
03
Will people accept non-traditional forms of growing spaces and techniques?
Prototyping methods
To answer these questions, user testing were carried out with different participants with multiple prototypes.
We interviewed...
Allotment owner
Local planting networks
Vegetarian (as a wildcard!)
We tested with...
01
Storyboard
02
Social media page mock-up
